I just completed my free ebook promotion on Amazon for my dark fantasy tale, THE WORLD OF KAROV, and I had my absolute best showing ever. I’ve done these promotions before and gotten 350 – 450 downloads each time. I was extremely happy to get those and figured with the dark fantasy genre, it was the reason I wasn’t seeing numbers in the thousands.
I’m rethinking that. This time I got over 3000 downloads and I believe it’s because I did a few things differently.
For starters, it lasted four days, whereas the other promotions were two days each. Second, the book finally received its 20th review. Twenty seems to be the minimum criteria for many of the free promotional sites to take your book on to promote it on their sites. #3, the book had a 4.5 star rating. That was another criteria. #4, I started promoting the book to these sites over two weeks ago. Many need advanced notice and the more time you give, the more likelihood they’ll pick your book up.
There are too many to list, but here’s one site to get you started that has a listing of many of the ones I hit up. http://bit.ly/SwVN2g I sent queries about my ebook and filled out the forms for most of them easily two weeks out. At that same time I also listed a Goodreads event and a Facebook event about the free promotion. Then the day before I started hitting up my social media sites where authors help authors by tweeting and posting. Then the day of, and the three days following, I updated the event on my blog, hit up every single FB promotional site I was a member of (easily 25-30 sites), I posted on Linkedin and Google+ and on Twitter I tweeted nearly every one to three hours. I posted on FB my updated rankings when they were good, included screen shots, kept hitting up twitter and I’m proud to say I did not land in Facebook or Twitter jail. (this is an unfortunate circumstance if you post too often – these companies consider it spamming so you need to spread everything out) I did spread everything out over hours and days. Many of the sites picked me up on various days of the promotion so my download numbers remained pretty even. On twitter you can also type in special hashtags and call outs to folks that if you put them in your tweet, they’ll retweet you. Lastly, for $5 I boosted my facebook author page post and got 2200 more views virally. It was the only paid advertising I did.
I had a little over 1000 downloads by Sunday morning, was coasting between #3-#5 in Epic Fantasy and Dark Fantasy lists and mostly hovered below #1000 on the rankings, sitting mostly in the #300’s – #700 range. I was extremely happy and then on Sunday, the last day of my promotion, ereadernews picked up my book on their site and I saw a huge jump in downloads. In fact, I ended up over with over 3000 downloads. I really believe they were integral to my numbers moving up so much on the last day.
So, my advice is, pre-promote, get your social media platform flushed out, hit up all the sites where readers congregate, and keep tweeting and promoting yourself.
So now it’s over. I changed the price of the book to live at $0.99 since it is Book #1 in a series and Book #2 is coming out next month. If you missed grabbing your free copy, come on over and get it here: http://amzn.to/16Gqif6
Thank you all so much for your support – I can’t tell you how much I appreciate all of you. And if you did get the book, and have a chance, I would love a review. Again, thank you so much!