This is a very difficult question for authors, and for me specifically. I have no design eye. It’s why every wall in my house is painted “cream” or “off white” and our style of decoration is a touch above IKEA. To put some color in the house, I simply chose to add artwork, knick knacks and area rugs from the “fall hue family.” Meaning, if it’s an autumn gold, a deep green, a navy, a rustic red, or a mustard I’ve used it and hoped it all sort of meshed together.
So, when I am posed with creating a cover for my books, I’m clueless. My first published novel, FLYING TO THE LIGHT, was published by Cool Well Press. This was the cover they made for my novel about a young deaf boy who knows about the afterlife and now people are after him for the answer. It was dark, really just a few muted colors, but we loved the image of the little boy looking towards the light and the wonderful birds in the background.
When that publishing company closed, I was given the book back. It was agented, but he couldn’t sell it. He suggested I change the cover and self publish it to get it back out to market. I sought out LLPix Photography and here’s what we came up with. We wanted something brighter… and to scream thriller, to show the relationship in the book between the two brothers and not just have it be about the little boy. And, to show that this book is still dark. I think the mood she created was really nice and spoke to that.
I had polled a lot of readers on Facebook as to which cover they liked better. It was a very mixed review. Some folks who have already read book #1 liked that first cover, though they did feel it may have been too “religious looking.” Many new readers felt Cover #2 had a much better vibe.
My problem is that I always want too much in a cover – the entire kitchen sink, so it’s important, for me, to seek out a professional who can scale me back. But, the going consensus in the industry is that your cover is EXTREMELY important. It is the first thing a potential reader sees and if you can’t grab them immediately, you’ve already lost them. If the book isn’t selling, and you are certain it’s a good book, it doesn’t hurt to try a new cover.
So, which cover do you like? Would you pick up the blue cover or the dark cover if you saw both sitting on the shelf?
And for those interested in purchasing the novel, here is the link: http://amzn.to/1h3u6ZB
Book #2 in the series is going to be called FLYING TO THE FIRE and it’s with beta readers right now. Then back to an editor, a proofer and it will be in your hands. If you would like to get on my mailing list for announcements about new releases, please do so here (fyi – I will never give out my list to anyone or sell your name to anyone). http://www.elysesalpeter.com/contact.html
Of course, before I do anything for book #2, I first have to make the cover! Don’t get me started on what I want in THIS one!