Facebook – Getting Around the Darn Algorithm…

facebookFacebook – people seem to have either a love or hate relationship with it. They’re upset about the new layout changes, they’re upset at not seeing photos of loved ones, they’re disappointed their FB Fan pages are not being viewed by their fans.

All of these disappointments are completely valid. Now let me help you get around them.

Problem: You’re not seeing posts of your friends and family that you think you should be seeing.
Solution: Facebook has built a model around “engagement.” They have decided that if you like or comment on people’s posts, you obviously are engaged with them. They also believe that certain friends on your friends list, who get a lot of comments, are people you would want to see more of because OTHER’s engage with them. As a result, they might show you these periphery friends because they think you might find them engaging as well.

If you are not seeing some of your friend’s posts, your relative’s posts, there is a reason. You have not engaged them enough. Do you smile at their photos and posts and simply move on, without liking or commenting? Do these same people do the same thing to your posts? You’ll get a phone call later that “Oh yeah, I saw that but I didn’t respond.” My suggestion is to like every single thing they do and COMMENT on it. Yes, it’s a game and it sounds silly, annoying and time-consuming, but play it. Go to some friend’s/family pages right now and start liking and commenting. Facebook’s algorithm will ascertain these people are important to you. Not just because you’ve listed that they’re a close friend or relative (which does help when you click those options of delineation), but because they want to make sure, for certain, you like these people before they serve them to you time and again.

Problem: Facebook Layout. It’s confusing. It’s busy. I liked the old way.
Solution: Deal with it. They’re simply playing around with the experience to figure out how to honestly, get more ads in there in a way that’s not too intrusive, while still giving the user what they need. (remember, FB IS a business) Just note, the experience is also very different on Mobile, Tablet and PC. On the phone I see hardly anything, on the IPad it’s a bit better, and my best experience is on my laptop. Don’t expect the bells and whistles of FB if you’re just on your phone. Maybe you should check onto it on a computer now and again to get the full experience. It’s like your webpages – they look very different on a phone versus on a computer.

Problem: People say you post too much.
Solution: There’s a very good reason I try to post a lot. How will I ever know what will make people respond? Is it a photo? A link? A review of my book? Is it a great, goodwill video? A recipe I found? A person’s thoughts I’d like to share? We must continue to post often. If we don’t spam our readers with the same topic over and over, and continue to switch things up and be witty or informative, then folks shouldn’t have a problem. The important thing is to keep getting your name out there because the more people that respond, the more engagement and exposure we will have, and the more you will make it to the top of that algorithm.

Problem: Facebook Fan Pages. Fans not seeing my posts. This is in my own craw, to be sure. How is it I have 1282 fans, yet only 4% of the people will see my post? Easy. Maybe my fans have not responded in the past. Maybe they’ve seen some of my posts, but because they have NOT engaged, they do not get served my posts as much, or as often, as other fans.

Solution: Pay to Play. This is FB’s new model of business, because yes, it is a business. I suggest you boost a post and target it only to your fans and your fans friends. I do this for $5 and I jump up to 1200 views. Why is this important? Because now your fans will get served the post and if any of them like it or comment, guess what? You just got bumped up as being engaged with them. And if they like and comment, their friends will see it on their stream as well. I just boosted a post the other day after I saw only 2% of my fans had seen my post. Suddenly I saw fans like my post that I haven’t seen in months and months.

You see, it’s not enough that someone is a fan, a close friend, a brother or sister. Facebook has no idea, nor cares, about anything but your interaction with these people. And you have the option for people you are not seeing, at any given moment, to go to their page and like and comment. In fact, every single fan, friend, and relative has the option at any moment to GO to your page to see your own posts whenever they wish as well. But most people won’t take the time and prefer to get “served.” By actually and forcibly engaging them, you become automatically top dog, front and center, where you wish to be.

So I leave you with this: “Engagement is key.” You must play the game if you want the most out of your facebook experience. But one thing to note, folks. Please remember… Facebook is FREE. Authors, ever notice how mean people can be when you offer a FREE book? Ever think how opinionated someone is with a free book and they might start it and not even finish it? It’s like Facebook – it’s there, it’s free, but to get the most experience, you need to use it properly – just like a book – for the most experience, you need to finish the darn thing before you judge.

If you found this helpful, how about we engage a little bit? Would you go to my author page and like and comment on a few posts if you’ve not done it before? It would be most appreciated. I will do the same and engage you back. http://www.facebook.com/elysesalpeterauthor

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17 thoughts on “Facebook – Getting Around the Darn Algorithm…

  1. Great stuff! I never really took the time to weigh the pros of boosting a post. Makes a lot more sense to me now!

  2. Hi Elyse! I found your post through #MondayBlogs. I’ve enjoyed what you have to say and I’ll be off to read more of your posts after I leave my 2 cents on this post 🙂 I used to boost the occasional post on FB also. Then I ran across this YouTube video: https://www.youtube.com/watch?v=oVfHeWTKjag I watched it and thought it to be pretty entertaining, but it couldn’t possibly be true. I started researching, and there are a lot of well documented articles that say essentially the same thing. Do some research before you spend any more money on FB. I’m now looking at other ways to get my information out…..

    • Thanks – but honestly, every single time I’ve used the $$ to boost a post, it’s worked and done its job. But again, I don’t spend a lot. Just $5 here and there. But I do appreciate your commenting.

    • The great part is you’re only committing $5 – I’ve spent $125 on book launches and gotten no sales… so there you go. And this way you can test if it works – don’t forget to go into your analytics on FB pages and see how you’re doing too and what is making the most headway.

  3. I’m still miffed at Facebook. It’s a fine platform for social, but not so great at getting a message across for business… unless you’ve got high traffic to your page already and high share volume. Meh… I’m still waiting to see what comes next. Great post though – and I already incorporated some of the ideas you shared for friends and seeing what they’re doing. I’ll let you know. 🙂

  4. Thanks. I do get aggravated that so few of my fans see my posts, but I will give the boosting a try a little bit. I’ve found my efforts much more rewarding on Google+ – the communities are a great way to engage with people interested in your subject.

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