Here is where the hook comes in. Think about your novel and think about where else you could sell this book and who would be interested. I wrote a buddhist based thriller called THE HUNT FOR XANADU. I’ve actually gone onto different buddhist sites and promoted the book there, did a signing at a tea shop and contacted buddhist bookstores to see if they’d like to carry it. The book is really just a thriller but the over-riding element is a buddhism theme.
I’ve also done a YA novel with a young deaf boy called FLYING TO THE LIGHT. This has been a much easier book to find a hook for. I’ve contacted every single deaf school in the country – with an email to their librarian and principal, discussing the novel. I’ve locally done two “talks” at deaf schools and while I know some ASL, they had an interpreter for me. I’ve gone onto a lot of different deaf sites on FB and promoted the book, and the book trailers there. I’ve also gone online to various deaf websites to see if they would like to give the novel a write-up as well. Nothing is a bad idea. What’s the worst thing that can happen? They say no? We’re authors, I think we’ve heard the word “no” enough times to be able to handle it.
My newest angle is specialized book fairs. On May 18th, I’ve been selected to join a Book Fair at Mill Neck Manor’s School for the Deaf in Millneck, New York. The program is from 12-4, is free to everyone and is to help support their Literacy Program. If you live on Long Island and want to come, please check out the information included. There will be raffles and activities for children.
The trick is to find the hook in your novel and run with it. Maybe your character loves cookies – try to do a signing in a bakery, maybe they are a fantastic runner – contact the local running groups and make some friends there, maybe they like to fish, are a veteran, etc… you get the idea. Find out some distinguishing factors about your characters and how you can find that little “in” to promote it someplace else versus the standard fare.
Any cool ideas you’ve done? Can’t wait to hear them!