Twitter Analytic Insights – Yes, These Are Your Followers…

Gratuitous Cute Kitty Photo

Gratuitous Cute Kitty Photo

Did you know you can find out analytics on who is following you on Twitter? You can see gender, interests, where they are from… It’s really interesting to learn. I have some author friends who’ve been blown away by the types of people following them. For me, it’s sort of what I expected. I am reaching a dual gender audience, who likes books, predominantly from the US, though there is a nice 14% following from the UK. They are interested mostly in books, mystery and crime and my top locations are NY, LA, UK and PA.

I guess the idea is that if I wish to do a small twitter campaign, I could segment this audience to reach only those people that fit into the top criteria of my most segmented demographic. The question is… will that help me sell books? I’m not sure, but I do intend to find out.

So, want to see your Twitter Analytics? Go to Twitter and then go to your “home page.” Find that little wheel looking “thingie.” On the new layout it should be on the very top right hand side and to the right of the “search” box. Then scroll down to Twitter ads, from there you look at the top of the page – the black bar and you’ll see Analytics. Click on that, and then click on followers. It will tell you all your follower stats.

I’ve also started playing around – it’s interesting to click on the analytics option, too, and see how effective your tweets have been – scroll through all of this – there’s a wealth of information they are providing right at your fingertips. I can gauge who is interacting with the tweet and which tweet actually generated a clickthru! I plan on watching this a lot and trying to see if there is a way I can use my followers more effectively with this information. I have even started adding photos to my tweets and this stat will also show you if people click on the photo. All of this is information you can use to help your tweets be their most effective.

If any of you have done a twitter ad against analytics, I’d LOVE to hear how it went or how you’ve used this information effectively for promotions.

And hoped you liked the gratuitous kitty picture – apparently this is something that helps stats – LOL – I’ll let you know.

NOTE: as of 5/19!!! I just found out that not everyone has this feature yet and it’s a ROLL-OUT! You see, I’m just learning these things too – so if it’s not working and you can’t find some of the things I’m listing, I apologize and… they coming!

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19 thoughts on “Twitter Analytic Insights – Yes, These Are Your Followers…

  1. You said, “So, want to see your Twitter Analytics? Go to Twitter and then go to your “home page.” Find that little wheel looking “thingie.” On the new layout it should be on the very top right hand side and to the right of the “search” box. Then scroll down to Twitter ads, from there you look at the top of the page – the black bar and you’ll see Analytics. Click on that, and then click on followers. It will tell you all your follower stats.”

    My Twitter page doesn’t have the twitter ads I can “scroll down to,” under the “wheel looking ‘thingie.” And I don’t see a black bar and Analytics. Can you help this computer challenged type B person find her Analytics?

    TIA!
    Janette Harjo

    • Sure! I know this can be hard, trust me, that “wheel looking thingie” got me for a long time. Open twitter ON YOUR PC or desktop. On the very top right, you’ll see the search bar and the DM. NEXT to this is a little round Icon with “spokes” on it. When you hover your mouse on it, it will say “settings and help.” Click. You’ll then see a list and the fourth one day says “Twitter Ads.” Click. When THAT pulls up you’ll see what looks like a campaign you can start. Ignore this. Look to the very top of the screen again, there is a black header and there are choices of what to choose next, such as Ads, Campaigns, creatives and Analytics. Choose Analytics. Hit Followers and you will see them! Good luck!

      • Everything works the way you say, until I click on “setting and help” The list I then see says: Lists, Help, Keyboard Shortcuts, settings and sign out. There is nothing about “twitter ads.” 😦 The cyber-gods hate me.

      • Right under keyboard shortcuts it should say Twitter Ads! Hmmmm… have you changed to the new layout yet? I wonder if that’s what’s doing it – I’m so sorry!

  2. You can type ads.twitter.com into your browser then choose analytics at the top. Loved to gratuitious kitty!! Please update us on your discoveries and thanks for being an adventurer!!

  3. This really is some great and interesting info, Elyse. I’m definitely going to have to take some time out of writing/procrastinating and really explore the analytics in twitter. Awesome post!

  4. Has anyone told you that you need to get a life? Twitter Analytics? Really? Actually I find this information very interesting and thanks for sharing. Only you seem to have the time to discover these obscure details about social media … and I’m the retired person! Thanks for sharing and I will need to check this data out.

  5. Oh, I forgot to mention – the internet was thought up by and developed by cats for our complete adulation of them. So, yes, any time you put a kitty on your web page, you will see better rankings. Verify that fact with your analytics. LOL.

    • I’m definitely going to verify and I can report that I did have a lot of nice traffic this week – but there’s no clear way to determine if it’s because of the kitty.

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