Ok, let’s talk social media and how many platforms should we be on? I have read so much about this and the consensus is you can’t be effective on every single one if you are on too many at once. (unless you have no life, never sleep and work them 24/7, which is unrealistic) I do Twitter, FB (communities and groups), Goodreads and Google+ (communities and groups), Pinterest regularly (and my blog) and built up, through hard work and sweat, excellent followings. I’m even on Linkedin but I do this strictly for work and my day job. But being active on all of these outlets is very time-consuming and frankly, I’m seeing some sales, but not as much as I’d expect with the amount of followers I have on some of these platforms (I mean, I have over 150K on google+ so what’s the point?). Now, there are some authors that say I should also be on Tumblr and Tsu and others as well. I guess at the end of the day I just want to know “Where Are My Readers?”
The other day I chatted with a woman who does promotions for authors. We were discussing her services, I explained what I do and she took a peek at my activity and she said “you actually do more than I do for my own clients.” Okay, then what does that mean? I’m active on so many social media sites, and I get tons of conversations, but how do I translate that to consistent sales? I honestly don’t know.
She suggested I start looking at bloggers. I said “but “I’ve been on a ton of blogs.” She said, “no, get on the RIGHT blogs. The fandoms, the biggies.” So, now I’m thinking about how to find book bloggers, and will start spending some of my social media efforts on finding these people.
Where’s the easiest place for me to find book bloggers? Turns out on Instagram. I’ve done some small little things are Instagram, but true to form, now I want to conquer it. So, I updated my profile, started following book bloggers and started to learn how this works. The ins and outs, the hashtags, the little nuances that Instagram offers that are different than FB, Twitter, and all the other sites. The first thing I can tell you is that younger people are on there. The teens and twenty year olds. People in their 30’s, definitely 40’s and 50’s, are on Facebook. I hardly see the kids on there unless they’re following adults who only put information on FB and that’s the only way they can reach them.
So, how many social media sites can I possibly be on? Apparently a lot. So how about following me on them? I love to interact with people and I’d love to hear from you. You can reach me on any of them here:
Instagram user name: elysesalpeter
And lastly, want to know about new releases? Come on over and sign up for my newsletter: http://www.elysesalpeter.com/contact-me.html
As for tumblr (sorry, ain’t happening yet – I can’t even figure out how to get off the first page), tsu (sort of like FB but I’m too invested in FB to worry about this yet), Stumble Upon (I’ve got an account and never used it) Reddit (not quite sure what this is), flickr (completely not sure what this is), myspace (is that even still around?), youtube (yeah, I’ve put some book trailers up there) and the others? I think I’m maxed out for now, thank you very much.
Of course, if there is something new and BIG, something that will help me reach readers better – please let me know. I do love to hear about the newest stuff out there.