Let’s talk about BookBub: This site offers a free daily email that notifies readers about free and discounted novels. Readers choose the types of books they’d like to get notified about — all across a host of different genres and categories. For an author, you WANT to be on that email list, and you pay through the nose to get on it. They’re very selective and only take about 10%-15% of the submissions because they are too booked to run everyone. Not to mention they are sticklers about quality – your cover has to be strong and you have to have a certain amount of good reviews.
Now, every author I know touts BookBub. Everyone said I’d make my money back and thousands upon thousands more if I got in. I was very apprehensive about placing hundreds of dollars down for an ad. I’d done a lot of advertising on various sites over the past three years and I never made my money back on any of them. Not a one. I did free book promotions, too, on KDP Select, thinking it would spur sales of other books. That didn’t happen either.
So I tried BookBub. Authors assured me I would make back my investment, and more. So I applied, and applied, and applied again, and I finally got accepted for THE HUNT FOR XANADU. The promotion was March 6th for 99 cents.
Things were different about my specific promotion than others successful ones I’ve read about. First, my offer was not free. I was doing the promotion for a discounted book at 99 cents. Second, I didn’t have it on KDP select for the borrows, because I had just uploaded it to ibooks. Third, it was in “supernatural suspense,” a smaller category than say, thriller or romance. Fourth, I only gave links to Amazon US, Amazon UK and Amazon Canada.
According to BookBub, Supernatural Suspense downloads for 99 cents range from 110 – 3050, with average downloads of 1300. The good news is I did hit the lower end of that range, but I didn’t even come close to that average download number, at least not yet, and I’m not sure I will. I paid $230 for this promotion and I haven’t made my money back yet. At this time I’m about $10.45 short. (I’m confidant I’ll make that and a wee bit more before the next few days are out)
So let’s talk sales. Day One I had 492 sales. They didn’t start coming in until after 12:00 noon when the email went out. I was told to sit tight from other authors because over the next two days more will come in. Day two, by 9:00 pm, brought 80 sales. These are not the stellar sales figures many other authors touted, but I’m not unhappy. While I didn’t yet make my money back yet, I’m close and very excited that this many people BOUGHT the novel and I did not have to give it away for free. Does that mean they are more qualified readers? Let’s hope so. And, the really great part is I hit some nice Amazon sales rankings. Here are some highlights:
Sales Rankings Amazon US. #5 in Supernatural Suspense
Sales Rankings Amazon US:
Amazon Bestsellers Rank: #447 Paid in Kindle Store
#5 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Supernatural
#51 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Suspense
#53 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Suspense
Sales Rankings Amazon Canada:
Amazon Bestsellers Rank: #220 Paid in Kindle Store
#23 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Thrillers > Suspense
#31 in Books > Mystery, Thriller & Suspense > Thrillers > Suspense
Sales Rankings Amazon UK
Amazon Bestsellers Rank: #705 Paid in Kindle Store
(would have loved for them to have broken this out by categories)
Some would think not making a killing after two days would make this endeavor a failure. It really isn’t. I have to say to myself, “You know what? 572 people PAID for my book so far. And even if I’m out $10 from this promotion (which I won’t be), I have my book in the hands of people that could very well be return customers. If someone told me “Elyse, pay me $10 and I’ll make sure 572 people buy your book,” would I do it? Heck, yes, of course I would. For the exposure to new readers, for the cool screen shots, for the experience. If I’m fortunate, I’ll get reviews and sales of the sequel and maybe they’ll check out my other books. Right now I see 12 sales of the sequel and one or two sales of other books in my inventory. And I finally broke the UK market. I averaged 1-2 sales a month in the UK normally and with this effort I had over 80 so far. That is pretty cool.
I’ll watch the download figures over the next few days, and weeks, as people suggest. I’m certain that I’ll break even, though the thousands of dollars I was hoping to see was obviously crazy wishful thinking on my part. I won’t lie, this wasn’t as stellar as I thought it would be and I wanted to share my experience so other authors can manage expectations. Everyone touts the successes, but sometimes you just need to read about the mediocre. Still, part of me knows I’d try this again. I have a YA series I’d like to push and guess what? I still won’t do Book #1 for free. I’m tired of the perception that authors need to give their books away. I spent hundreds of hours working on these books and hundreds of dollars producing them. I just don’t have the stamina to give them away. If, and when, I do get accepted to Bookbub again, I’ll do a few things differently. And since I really didn’t lose any money, and hopefully will break even and make a little profit, it really is a win. (except for the two returns that already came in. Who returns a 99 cent book?)
THE HUNT FOR XANADU will remain at 99 cents through 3/9. I’ll continue this exposure with a social media effort, touting the 99 cent sale to all the boards, google+, twitter – the whole enchilada. Then I’ll also grab the screen shots in Canada and the UK and promote on those specific areas. My hope is I can grab a few more sales. I wanted to hit 700… I still have a ways to go.
Feel free to grab THE HUNT FOR XANADU for just 99 cents until 3/9. If you like sequels, THE QUEST OF THE EMPTY TOMB is out as well.
US AMAZON: http://amzn.to/1CEvEab
UK Amazon: http://amzn.to/1Cp2awz
Book #2 THE QUEST OF THE EMPTY TOMB can be purchased here:
US AMAZON: http://amzn.to/1EvXExO
UK AMAZON: http://amzn.to/1JSRNqT
If you do read the novels – please consider leaving a review. I’d truly appreciate it.
A few side notes: The people at Bookbub are nice, efficient and prompt. I had some questions about the promotion, changed some ending dates, etc. They were extremely helpful, clear and accommodating. My e-mail communications with them were a pleasure.
Consider signing up with BookBub for their emails – they really are a great service. Love to hear your experiences with them and if you’ve ever done a paid promotion with them, as well.