Tag Archive | promotions

Results for my Horror BookBub Promotion for The Mannequins

Horror Novel - "I beg of you... stay away..."

Horror Novel – “I beg of you… stay away…”

Hey everyone! Last week I posted that I got selected finally for a BookBub promotion on September 26th for my horror novel THE MANNEQUINS. I was so excited, but I was really nervous, too. It was $330 for a $.99 cent promotion, that I ran internationally. I needed to sell 1100 books just to break even and I was concerned how that would go. First, this was a standalone horror novel, and second, the only other horror book in my library was a short story anthology called RICKET ROW.

Well, I’m here to report I broke even on Day #1. That Monday I sold a total of 1393 books. Most of those sales were THE MANNEQUINS, though quite a few sales of RICKET ROW came in and a few from other books in my library. Let me give you the rundown:

Day #1 – 1393 books sold (The Mannequins was at 99 cents)
Day #2 – 204 books sold (The Mannequins was still at 99 cents)
Day #3 – 21 books sold (The Mannequins is now at $2.99)
Day #4 – 18 books sold
Day #5 – 8 books sold
Day #6 – 7 books sold

So, yes, the numbers are starting to diminish, but I’m really excited about this. I was able to get over 1500 people to buy my books. No matter how hard I work to self promote myself, I may be good for 10-20 books a month. Usually for that, like this time, I’ll boost a facebook post and I’m good for a few sales, but if you really want to move the needle, only BookBub has really done it for me. For this type of exposure, it was worth the risk.

penderrankingNot to mention I got amazing screen shots. Some put me squarely next to my favorite authors and don’t think I didn’t send Douglas Preston & Lincoln Child a shout out on Instagram when my book was next to theirs on the Amazon rankings! Not to mention, RICKET ROW hit some nice numbers as well.

So, overall this was a really nice success. I keep plugging away to get my other books accepted. I try free, I try 99 cents, I tout my covers, the famous author who has given me a blurb – you name it. It took 24 tries across all my books for this promotion to happen. Just keep trying, you never know.

I’m going to give a little plug for Ricket Row – it’s doing pretty well and you guys might enjoy this creepy little read.

A collection of creepy horror tales...

A collection of creepy horror tales…

Terrifying things are happening to those in Ricket Row. Why do a set of grieving parents dig up a shoebox each week from their son’s grave? Who is that maniacal clown that follows a man home? Why do those teen boys chase after a ghostly girl they’ve never met before? This anthology is packed with tales both psychologically creepy and horrifying. You’ll meet a group of disabled orphans trying to survive a zombie apocalypse and a woman who is getting sicker and sicker, day by day, with no reason why. Or is there? Come enter the horrors of Ricket Row. You’ve been warned.

RICKET ROW: http://amzn.to/2dDnBpA

Make one Tiny Change for Big Results…

changeChange is hard for most people. We get stuck in our ways and prefer to be comfortable. It’s easier to sit on a couch and eat chips than it is to take a jog outside and grab an apple instead. It’s hard to change a career later in life for fear of failure. It’s hard to talk to someone about how you really feel, just letting everything sit in your gut instead, so you don’t have to deal with confrontation. It’s hard to reach out to ask someone for their help, for fear of rejection.

But if we don’t change certain things in our lives, then our bad habits, or simply habits, will control us and bring us down.

Food: I realize I’m addicted to sugar. Just love it. On my yogurt, in my cereal, candy bars, and when I drink coffee, three heaping tablespoons is my preferred amount of sugar inducing coma. Well, my family is riddled with diabetes. I realize I am also not feeling so great these days and while a blood test said I’m totally fine, I think I need to get this addiction under control. I switched to artificial sweetener in my coffee, but honestly, that’s worse for me than sugar. It’s like putting cardboard or poison or plastic into my system on a daily basis and guess what? I still don’t feel well. So, I made a tiny change just a few days ago. Did you know that cinnamon is a sweetener at its core? I am a coffee snob and at first refused to try it, but then realized I love Starbuck’s Pumpkin Spice Soy Lattes and the Cinnamon Dolce isn’t bad (NOTE: they are FULL OF SUGAR so of course I love them). But, now every morning in my coffee I use just one teaspoon of sugar and sprinkle Cinnamon into it and while it is not nearly as sweet as I normally crave, it’s completely acceptable. (I wonder if a Cinnamon stick would be good, too? Hmmm) Not to mention Cinnamon is used to help treat muscle spasms, vomiting, diarrhea, infections, the common cold, loss of appetite, and may lower blood sugar in people with type 1 or type 2 diabetes, according to Diabetes UK.

Jobs: I changed my job six weeks ago. I am learning things that I never learned before, lingo that I’ve never heard, getting eye rolls from people younger than me when I ask a question that seems like a no brainer. Sigh… luckily I catch on quick and most times you only have to tell me the answer once! But the fact is, I had to change what I was previously doing in order to learn something new in my field. I had to make this change to continue to be relevant in my industry. (I’m in publishing advertising sales by the way) It was scary. It IS scary. I want to know everything right now. I want to be successful right now. But the last thing I want to do in this life is say I didn’t try.

Promotions: We all know I write. I have been building my “critical mass” (fancy shmancy word for social media fan base) and have done all the necessary things. But something I need to do is get blurbs for my book cover The Hunt for Xanadu. I just got up the guts to ask a very well-known author for a blurb. There is a very good chance he will ignore me or say no. He writes in my genre and we “casually” know each other, meaning I’ve met him multiple times and he’s responded to my emails. In fact, he has the book. I mailed it to him two years ago because we’d met and I was supposed to also send him something else, so I put my book in here. But I never got the guts to ask him if he would do a blurb. I guess I’m afraid he’ll reject me, read the novel and dislike it, or just not talk to me any more out of embarrassment. It could be any number of things. The fact is, if I don’t ask, I’ll never give myself the luxury of ever hearing a “yes.” P.S. I asked him three days ago – haven’t heard a peep yet.

So, making tiny changes. I know it’s not New Year’s and it’s September, but there’s no better time than the present to make a change for the better. Think of one thing you can do that is outside your norm and try it. One thing to change your life in just a teeny way. Love to hear what you come up with.

Tired of Giving Your Books Away for Free? Then Stop.

freeIndie Authors: Are you struggling with how to get your books in front of readers? Do you feel like you’ve done everything you possibly can and it still is not enough? Do you resort to giving your hard earned work, after paying for edits, covers, trailers, away for FREE? Or, just 99 cents in the hope someone will pick it up? Does that dream of writing for a living just seem to drift away in a sea of 33 cent royalties?

Maybe it’s time we started asking for the same respect as the authors in the Big Six. We are doing the same work, and even more. We are learning the craft of social media, we are the ones blogging, tweeting, posting and trying every single promotion under the sun. But maybe it’s time we sat back and said, “You know what? My book is worth more than free.”

My good friend Denise Vitola has a blog this week that resonated with me and she’s allowed me to post some of her content here and offer her link to folks that would like to read more.

http://thomas-talks-to-me.com/blog/blog.html – Denise’s Blog (you should follow her – she’s also a phenomenal editor and edited six of my books)

Denise has a few rules in the publishing industry. “The most important rule? Act like the professionals you are. Write a great book. Have it professionally edited. Hire an artist to create a cover that will attract attention. Market your books like your pants are on fire.

The second most important rule? Charge what your books are worth—what your time and talent is worth. Do not listen to the bleating of Old World propagandists, for they open their mouths to spit out bull twinkies. They want to see you fail. They want to see our Indie Publishing Industry go belly up.”

She’s got a point. Another one is this:

“Personally, I buy Indie books all the time and most of those e-books are in the $6.99 to $8.99 range. I feel like I’m getting a good book when I pay more for it, and I’ll bet I’m not alone. Mr. Joe Reading Public looks at the value of things the same way I do. Sometimes, cheap is not better. Sometimes, cheap is just cheap.”

While I’m not going to go and bring all my books up to $6.99, I did move my full length novel THE WORLD OF KAROV from $0.99 to $2.99. It’s Book #1 in a series and it has 27 reviews. That’s nothing to sneeze at. I paid hundreds of dollars editing this baby, money to make a professional cover and a book trailer, too. It’s really enjoyable if you like dark fantasy tales and is definitely worth more than $0.99. And the fact is, at 99 cents it wasn’t even selling, so what’s the point? I’ll use that price point as a special promotion, rather than keep it there permanently. The only thing I will ever do for a freebie any longer is a short story. That will give my fans the chance to read something of mine and get a taste of my writing. As a result, I’m going to put up more short stories (professionally edited, of course) on Amazon and only use those as my freebies.

I’d love to know what other indies think? I have read all of your efforts and celebrated with you when your freebies generated thousands of “sales.” I won’t tell you the pain I actually had for you, knowing that had you been able to get the value of your worth, you could have actually made some money on this — money that you earned for all your hard work. Honestly, because of what we’ve all done I’ve had many people tell me “Oh, you wrote a new book? Tell me when it’s free and I’ll “buy” it.” Did you hear what I just said? Tell me when “it’s free” and they’ll consider reading it. That’s pretty horrifying and I know I’m not the only one who has heard that. We need to change reader’s perceptions. It starts with us.

Trust me, the Big Six aren’t giving anything away for free.

So I leave you with this… your work is valuable… but first you have to believe in it yourself before anyone else will.

Food for thought.