Indie Authors: Are you struggling with how to get your books in front of readers? Do you feel like you’ve done everything you possibly can and it still is not enough? Do you resort to giving your hard earned work, after paying for edits, covers, trailers, away for FREE? Or, just 99 cents in the hope someone will pick it up? Does that dream of writing for a living just seem to drift away in a sea of 33 cent royalties?
Maybe it’s time we started asking for the same respect as the authors in the Big Six. We are doing the same work, and even more. We are learning the craft of social media, we are the ones blogging, tweeting, posting and trying every single promotion under the sun. But maybe it’s time we sat back and said, “You know what? My book is worth more than free.”
My good friend Denise Vitola has a blog this week that resonated with me and she’s allowed me to post some of her content here and offer her link to folks that would like to read more.
http://thomas-talks-to-me.com/blog/blog.html – Denise’s Blog (you should follow her – she’s also a phenomenal editor and edited six of my books)
Denise has a few rules in the publishing industry. “The most important rule? Act like the professionals you are. Write a great book. Have it professionally edited. Hire an artist to create a cover that will attract attention. Market your books like your pants are on fire.
The second most important rule? Charge what your books are worth—what your time and talent is worth. Do not listen to the bleating of Old World propagandists, for they open their mouths to spit out bull twinkies. They want to see you fail. They want to see our Indie Publishing Industry go belly up.”
She’s got a point. Another one is this:
“Personally, I buy Indie books all the time and most of those e-books are in the $6.99 to $8.99 range. I feel like I’m getting a good book when I pay more for it, and I’ll bet I’m not alone. Mr. Joe Reading Public looks at the value of things the same way I do. Sometimes, cheap is not better. Sometimes, cheap is just cheap.”
While I’m not going to go and bring all my books up to $6.99, I did move my full length novel THE WORLD OF KAROV from $0.99 to $2.99. It’s Book #1 in a series and it has 27 reviews. That’s nothing to sneeze at. I paid hundreds of dollars editing this baby, money to make a professional cover and a book trailer, too. It’s really enjoyable if you like dark fantasy tales and is definitely worth more than $0.99. And the fact is, at 99 cents it wasn’t even selling, so what’s the point? I’ll use that price point as a special promotion, rather than keep it there permanently. The only thing I will ever do for a freebie any longer is a short story. That will give my fans the chance to read something of mine and get a taste of my writing. As a result, I’m going to put up more short stories (professionally edited, of course) on Amazon and only use those as my freebies.
I’d love to know what other indies think? I have read all of your efforts and celebrated with you when your freebies generated thousands of “sales.” I won’t tell you the pain I actually had for you, knowing that had you been able to get the value of your worth, you could have actually made some money on this — money that you earned for all your hard work. Honestly, because of what we’ve all done I’ve had many people tell me “Oh, you wrote a new book? Tell me when it’s free and I’ll “buy” it.” Did you hear what I just said? Tell me when “it’s free” and they’ll consider reading it. That’s pretty horrifying and I know I’m not the only one who has heard that. We need to change reader’s perceptions. It starts with us.
Trust me, the Big Six aren’t giving anything away for free.
So I leave you with this… your work is valuable… but first you have to believe in it yourself before anyone else will.
Food for thought.