Tag Archive | self promotion

Authors, Really, Don’t Do These Things….

postNow, before I begin this post, I need to declare that I’ve probably committed a few of these less blatant faux pas myself during my start in publishing. To a new author, you think it’s not quite a big deal, but they really are. The more you’re immersed in the publishing social media industry, the more you learn the do’s and dont’s. What irks me are not the newbies, but the people who have been publishing for years who continue to make these mistakes or these “not cool” actions. I’ve spoken to authors directly about it and many of them have listed why they do them. One told me “they were too lazy to do anything else.” Another told me that they were too desperate and figured “why not?”

Well, the why not and too lazy won’t help any of us be successful and more than that, it won’t help us with our other fellow authors helping us. So here are some things I see, some of my biggest pet peeves. If you see yourself consistently doing any of these, please just take a moment and rethink them.

#1) For goodness sake, on your author page, please don’t guilt readers, friends or family to buy your book. Please don’t tell everyone you’re broke and that you need to pay your bills and it would really help if you could purchase a book for them. This is your public author page. Be professional and respectful. It’s one thing to suggest they buy your book and explain you’ve just launched it and would love their support, or ask for reviews, promote blogs and other things, but when you start resorting to guilt to purchase? Not cool and you certainly won’t get a fan base invested in your work.

#2) Please don’t go to another author’s page and promote YOUR book or services. (someone did it to me yesterday – an author I actually know on social media) You want to tell an author you now do book covers? Then email them or IM them – don’t go to their author page and put a big photo of YOUR book or services on their page. Just not cool and you can be sure I’ll delete it pronto. That page is mine. Meaning, if I want to promote another author, I do it because “I” want to, not because someone else used my platform to meet new people.

#3) Please don’t spam your twitter followers with ONLY “Buy my book” tweets or a post about your book. Or for that matter, just post other people’s book tweets. It’s lovely of you to do that to support them, but you want to be known for more than just being a book spammer. Follow some conversations, ask questions, retweet other people. Work with the hashtags. Anything, but just spamming. Talk to people. You must do this if you wish to have more engaged fans.

#4) Please don’t ask someone to retweet your book if you’ve NEVER once done anything for them. If you don’t speak to these people ever, you don’t buy their book, you don’t promote them, you don’t do a review, don’t expect them to just do a dedicated campaign for you. And then if they don’t do this “dedicated campaign,” don’t then stalk them on social media and ask them WHY they haven’t looked at your book yet. Trust me, my reading list for author friends, which is 15 deep, comes first. And another thing, when I read a friend’s book, I do not expect them to buy and read mine just out of courtesy. I chose to read that book. My time is so limited between work, family, commuting, and my own writing that I simply have no time.

#5) In the same vein, please don’t ask another author to do anything for you on twitter if you don’t even follow them back. I have so many authors asking me to do things for them, retweet their books, BUY a book, review a book, yet they don’t follow me and have never once engaged me, promoted me or listed me. Am I petty? No, it’s a courtesy. IM me on the side, go to my web page and seek me out and email me if you have a question – but tagging me so my followers see you just to promote yourself? Not cool. I’ll respond much better privately, trust me.

#6) Please don’t send me publicly anything dirty, racist or ultra religious. Even if it’s a joke and you think the joke is funny and I’ll enjoy it. I have a great sense of humor… but PRIVATELY. But, if it’s on my public feed, I’ll delete or block it. My son saw something really lewd on my feed last night as I was doing a tweet and when I checked it, this photo was right below it. He was appalled and fled the room. I was utterly embarrassed as I stared at the blatant close-up of a woman’s naked “hooha” being “serviced.” I had to assure my son that it wasn’t my post. He didn’t quite believe me thinking that if it was on my computer, it must be mine. BLOCKED and REPORTED.

#5) Lastly, this is a biggie on Facebook and it bothers me the most: FOLLOW THE RULES ON A PAGE. If it is a tweeting page, please make sure MOST of your requests are tweets. If it is a likes page, make sure most of the requests are likes. If it is a horror blog and they don’t allow book promotions – DON’T PROMOTE YOUR HORROR BOOK. It’s one thing if authors ask other authors on those pages occasionally to help them do something because they’ve become friends and they’ve all supported each other, but it’s something else when people continually abuse the rules on a page for their own self promotion yet the admins are too kind to do anything about it.

Maybe I’m just overly sensitive. Maybe I’m a just a stickler for rules. But, I do think with the internet being so impersonal we must put the “personal” back into it.

Thoughts?